Your Cyber Monday Ad Playbook

💡 Big News: Cyber Monday Is Now Cyber Week—Are You Ready?
Cyber Monday isn’t just a one-day event anymore. Shoppers are out here snagging deals all week long, and platforms like Facebook, TikTok, and Instagram are loving it. Extended sales windows mean more opportunities to scale your campaigns, but you need the right strategy to keep performance strong.

Here’s what you need to know:

1. Budgets Are Tight but Buyers Are Active: Inflation’s been a thing, but Cyber Monday shoppers are ready to spend—especially on deals that feel too good to pass up.

2. Engagement Peaks Early: People are scrolling and clicking first thing in the morning. Schedule your top-performing ads to hit between 6 AM and noon for max impact.

3. Retarget Like a Pro: Your audience has been browsing all weekend. Now’s the time to serve retargeting ads with specific deal messaging to close the sale.

💡 Pro Tip: If you’re running out of budget, shift spend to high-intent campaigns like dynamic retargeting and cart-abandonment ads.

🎯 Quick Tips: Winning Creative for Cyber Monday Ads
The competition is fierce, but your ads can stand out with these proven creative tricks:

1. Use Urgency in Your Copy: Words like “Last Chance,” “Ends Tonight,” and “Only X Left” push shoppers to act fast.

2. Highlight the Discount: Don’t make people dig for the details. Spell out the deal—“30% Off Everything” works better than a generic “Shop Our Sale.”

3. Showcase Best-Sellers: Feature your most popular products to build trust and increase conversions. Bonus points if you highlight reviews or testimonials.

💡 Hot Hook Ideas to Test Today:

• “Why pay full price? Your favorite [product] is on sale NOW.”

• “Don’t miss this deal—shop before it’s gone!”

• “Your cart called—Cyber Monday deals are waiting for you.”

💻 Tool Spotlight: TikTok’s Smart Performance Campaigns
TikTok’s Smart Performance Campaigns (SPC) are perfect for Cyber Monday. Why? Because they automate ad optimizations, so you can focus on selling instead of tweaking.

What’s in it for you?

• Faster Results: TikTok’s AI learns fast, showing your ads to high-intent buyers.

• Better CTRs: SPC campaigns prioritize creative that hooks users and drives clicks.

• Easy Setup: No need to overcomplicate targeting. TikTok handles it for you.

💡 Pro Tip: Pair your SPC with UGC-style content—it’s still the best-performing format for TikTok ads.

🎨 Creative Corner: Trends to Watch on Cyber Monday
To make your ads stand out in crowded feeds, your creative needs to be 🔥. Here’s what’s trending:

1. Live Countdown Timers: Add urgency by showing how much time is left for your sale. Dynamic visuals get more clicks.

2. Bright Colors & Bold Text: Stop the scroll with eye-catching colors and easy-to-read discounts.

3. Holiday Vibes: Add festive touches to your creatives to make your ads feel relevant and seasonal.

💡 Quick Hack: Repurpose your top-performing Black Friday creative but swap out the text and CTA for Cyber Monday messaging. Don’t reinvent the wheel—reuse what works!

📬 Final Thoughts
Cyber Monday is here, and now’s the time to make every click count. Focus on urgency, optimize your retargeting, and keep your creative fresh to maximize sales. Whether you’re running one campaign or fifty, stick to what works and stay agile.

Got questions about your ads? Need a last-minute creative idea? Hit reply, and we’ll help you out!

Good luck out there,
Social Brief
Turning paid social stress into holiday sales success.

P.S. Cyber Monday may kick off the week, but Cyber Week is your secret weapon. Keep the deals rolling and scale your campaigns for max impact.