5 Hacks to Lower Your CPC Right Now💡

Hey there!

We’ve all been there—pouring money into ads only to watch the costs creep up with little return. Not cool, right? Well, we’re here to change that. Whether you’re just getting started with paid social or you’ve been running ads for a while, these 5 paid social hacks are designed to get those CPC numbers down fast.

Let’s dive in:

Hack 1: Tighten Up Your Targeting 🎯

Sure, you might think you’ve nailed your audience, but there’s always room to refine. Narrow down your demographic targeting and focus on specific interests. The smaller and more accurate your audience, the lower your costs will be.

Pro Tip: Ditch the broad interests and dig into niche behaviors.

Hack 2: Use Lookalike Audiences

This one’s a game-changer. Lookalike audiences help you reach people who are super similar to your best customers. Why reinvent the wheel when you can use data to bring in more people like the ones already converting?

Pro Tip: Create a Lookalike based on your website traffic or your email list for maximum impact.

Hack 3: Test Multiple Creatives 📸

Never stick to just one creative! Testing different ad creatives is key to understanding what works best for your audience. Try out variations of headlines, images, and even CTAs to see what resonates.

Pro Tip: Use A/B testing for the ultimate optimization.

Hack 4: Optimize for the Right Objective

Your objective matters. Make sure you’re optimizing for conversions, not just clicks. If your goal is sales, set up your ads to focus on actions that lead to those sales, like adding to cart or completing a purchase.

Pro Tip: Facebook’s algorithm is smarter than you think. Trust it to help you optimize.

Hack 5: Create a Retargeting Strategy 🚀

Don’t let visitors slip away after their first interaction. Set up retargeting ads to bring them back. Whether they’ve viewed a product or added it to their cart, give them a gentle nudge with a retargeting ad to finish the purchase.

Pro Tip: Make sure you exclude people who’ve already purchased so you’re not wasting budget!

What’s New in Paid Social?

• Meta’s New Ad Features for the Holiday Season: Meta just launched new targeting options designed for the upcoming holiday season. This allows businesses to reach both tourists and in-store shoppers more effectively. A great opportunity to refine your ad targeting for holiday campaigns!

• Instagram’s New DM Tools: Instagram has added new features to its DMs, including stickers, drawing tools, and themes, to make conversations more interactive and engaging for users. These can be used to improve customer engagement through your business’s DMs .

That’s all for this week!

Know someone who could use these hacks? Forward this to a friend in marketing, and let’s help more people save some 💸 on their ads! Subscribe to Social Brief—it’s free!