3 Ad Strategies You Need to Know This Week

Hey Social Brief Crew! 👋 If you’re feeling that ad fatigue or just ready to make every dollar count, we’ve got you covered. This week’s newsletter is packed with high-impact tips and insider insights to help you boost ad performance without burning through budget. Let’s get to it!

Quick Wins for Your Ad Budget: 3 Budget-Saving Tips to Get More from Every Ad Dollar

• Content:

We know ad spend can feel like a money pit if you’re not getting the results you want. Here are 3 tips to keep that budget under control while driving better ROI.

1. Set Daily Limits, Not Lifetime Budgets

• Why it Works: Lifetime budgets are great for long-term planning, but daily limits give you better control to monitor what’s working in real-time. It’s like a daily budget checkup!

2. Start Broad, Then Refine

• Why it Works: Meta’s algorithm needs some room to learn who engages best. Let it go wide initially, then tighten up targeting based on early performance.

3. Rotate Creatives to Avoid Fatigue

• Why it Works: When your ad appears too often, people tune it out. A fresh creative every couple of weeks keeps things exciting for your audience and keeps that CPC down.

Try these tips on your next campaign and let us know what you think! Got a quick win to add? Hit reply—we might feature you!

Social Ad Trend to Watch: Hot Trend Alert: Carousel Ads Are Making a Comeback 📈

Carousels have re-emerged as a top-performing format on Meta and LinkedIn. Why? Because they’re interactive, encourage swiping, and pack tons of value into a single post.

Pro Tips for Carousel Success:

• Lead with Value: Hook viewers with a strong first slide—think bold text or a provocative question.

• Include 3–5 Key Points: Break down a topic into bite-sized insights or steps, one per slide.

• Close with a CTA: Make the last slide a “Save this for later” or “Follow us for more tips!” It’s all about encouraging engagement.

Section 3: Ad Copy Formula of the Week: The ‘Problem-Agitate-Solution’ Formula

Copywriters swear by the PAS formula, and for good reason. It hooks people by addressing a problem they face, then shows how your product or service can help solve it.

Formula Breakdown:

• Problem: Call out a pain point. “Tired of low engagement on your ads?”

• Agitate: Make them feel it. “You’re not alone—most businesses waste $$ on ads that don’t convert.”

• Solution: Present your product/service. “Get better ROI with our free ad guide. Download now!”

• CTA: “Use this formula in your next ad campaign and let us know how it performs!”

3. Quick Tip Section (The ‘1-Minute Boost’) - 1-Minute Boost: Retarget Your Engagers

Here’s a fast way to make the most of your ad spend: Retarget people who’ve engaged with your posts in the last 30 days. They’re already interested, so show them a conversion-focused ad (think: download, signup, or shop now).

That’s a wrap for this week’s Social Brief!

Got a question, a success story, or a topic you’d love us to cover? Hit reply—we’re here to help you make the most out of every ad dollar.

Until next week, keep those ads running strong!

Run CTV Ads on Roku This Q5

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Discover CTV performance on Roku